Second PR Fundi Masterclass panelists cautioned PROs against telling Lies. Participants learnt that if a brand is truthful, people are forgiving. A case was Toyota.Participants also learnt that spin is not safe. Once you spin, you have to keep spinning.
The 2019 Masterclass on Crisis Communication Management was on July 4, 2019. The event at Kati kati attracted over 34 participants handling communication in oil, construction, Finance, governance, Health banking, politics, insurance and healthcare sectors.
The session facilitators refered to as “Fundis” were; Nada Anderson who is the Director Star leo was the PR Fundi Guest and Muhereza Kyamutetera, Managing Director of The Firm ltd was the “Fundi Master”
Key learning point is a case of Nada’s client in the aviation industry whose policy does not allow their content to be next to a negative story in their sector. Nada spoke about the need to reduce the gaps in thinking towards crisis management planning. It receives the least attention. Nada shared with participants why CEOs must never appear in the media frequently. This protects them from attacks and media picking.
According to Nada, a Plan is pointless without the owner. Nada encouraged participants to thank people for challenging brands after crises.
Kyamutetera, the Fundi Master of the night challenged practitioners to always plan for communication before, during and after the crisis. He asked participants to also push out more positive messages about their brands before they have crises. Kyamutetera emphasized the need to focus on strategy and posture during crises. Kyamutetera reminded participants to consider peace time communication. They should not only communicate when there is a crisis.
Participants and Fundis shared a lot on why lying is bad for crisis communication, Communication planning, who is fit to be a spokesperson other than the CEO? and How effective is the silent crisis Communication management?
Masterclass sessions are designed for PR people, Brand Managers, Government communicators, marketing Managers Journalists, NGO staff, and social media managers.PR Fundi Masterclass programme runs over 100 PR practice topics designed by experts to give participants mastery over PR tasks. PR Fundi also runs other customized sessions for particular Organizational staff needs.
The Masterclass fills the gap of PR professional practice information unavailability because PR best practices are not willingly shared.PR Fundi not only creates a platform for practitioners to share or learn, but also network. Come network, learn and excel in PR practice.PR FUNDI Masterclass was started by two experienced Ugandan PR Practitioners to promote excellence in PR practice, bridge the gap of knowledge sharing and networking within the World communication industry.PR Fundi Masterclass is an affiliate of the NODE Group.