PR Fundi held its first Masterclass on May 2, 2019 with 20 participants. The session’s Fundis were; Onapito Ekomoloit (Fundi Master), Director Legal and Corporate Affairs, Nile Breweries, and Peter Kaujju (Fundi Guest),.The session was moderated by Ian Rumanyika, URA’s Public and corporate affairs manager.
A lot was shared about communication planning by Peter Kaujju and Onapito. How do you plan for communication in a post truth and faceless era? Peter shared a case of KCCA.What it takes to do communication planning for Kampala with a day population of 5million.Peter also shared about planning challenges.
The key take home message was the need to value creativity and authenticity when planning. Participants learnt that authenticity can affect the communication process. Don’t plan to lie and present another picture of what you are not. Mr Onapito challenged participants to value authenticity using a Case of Donald Trump Vs Joe Biden
“Node group has long recognised the value of participating proactively and demonstrating leadership on PR practice” Ian Rumanyika, CEO Node group.
PR Fundi Masterclass is an affiliate of the NODE Group. The PR Fundi Masterclass is a 120 minutes’ programme focused on over 100 topics to give professionals mastery over PR tasks. PR Fundi also runs other customized sessions for particular Organizational staff needs.PR Fundi Masterclass targets PR people, Brand Managers, Government communicators, marketing Managers Journalists, NGO staff, and social media managers.