PR Fundi masterclass on strategic public relations
Communicators were asked to research, watch movies and read books to develop successful creative strategic PR campaigns.PR Fundi facilitators, NSSF’S Arimi and Henry Rugamba emphasised research, creativity, and innovation as key tools in strategic public relations during the first 2020 PR Fundi Masterclass on Thursday February 27, 2020 at Kati Kati Restaurant. The day’s facilitators […]
PR Fundi Masterclass on measurement
Communicators were reminded to set measurable targets for their campaigns at the PR Fundi Masterclass on November 21, 2019 at Kati Kati Restaurant. Rukh Shana Namuyimba, Manger communications at DFCU bank was the Fundi Master and Caroylne Wanyonyi, Head of Media Business IPSOS was the Fundi guest. There was a lot of discussion around AVEs […]
PR fundi masterclass on Crisis Communication Management
Second PR Fundi Masterclass panelists cautioned PROs against telling Lies. Participants learnt that if a brand is truthful, people are forgiving. A case was Toyota.Participants also learnt that spin is not safe. Once you spin, you have to keep spinning. The 2019 Masterclass on Crisis Communication Management was on July 4, 2019. The event […]